G-Dragon’s Beauty Brand: PEACEMINUSONE BEAUTY’s 2027 Plans
G-Dragon’s beauty brand has a name and a launch window.
PEACEMINUSONE BEAUTY is being developed with Goodai Global, with an official debut planned for the first half of 2027.
If you’ve been following his world beyond music, this is the next move to keep on your radar.
Goodai Global’s announcement outlines a Korea-first launch and plans to expand into markets including the United States and Japan. The first products are a separate reveal to watch for.
What is PEACEMINUSONE BEAUTY? – G-Dragon’s Beauty Brand
PEACEMINUSONE BEAUTY brings G-Dragon’s fashion label into the beauty business.
The project pairs PEACEMINUSONE’s creative identity with Goodai Global’s experience in developing beauty brands.
According to The Korea Economic Daily’s October 8 report, the partners will work together from brand planning through product development.
The stated ambition is to build a standalone brand for the long term, rather than a one-off collection.
Who is Goodai Global?
If you follow Korean beauty, some of the names in Goodai Global’s portfolio may already be familiar. They include Beauty of Joseon and TIRTIR. Its role in this project connects PEACEMINUSONE with a company already working across the beauty industry.
That background helps explain the partnership. It does not, however, tell us what PEACEMINUSONE BEAUTY’s own formulas, price range or first collection will look like.
When will G-Dragon’s beauty brand launch?
The announced target is the first half of 2027. That gives us a launch window, but the announcement does not specify a month or an exact release date.
Korea is the first planned market. The United States and Japan are named among the markets for later expansion; individual overseas launch dates are not specified in the announcement.
What products and prices have been announced?
The launch announcement does not list product names or prices. The partners say that more about the brand concept and product lineup will be shared through its official social channels.
For now, the useful distinction is between the brand’s launch plan and its product launch details. Makeup, skincare and fragrance may be on your wish list, but the announcement cited here does not establish any of them as the first category.
What to watch next
The first product reveal will make this story much more tangible: what the brand makes, how it expresses PEACEMINUSONE’s identity and what it costs. For readers outside Korea, local release dates and official buying channels will be just as useful.
What would you want to see in the first collection? Share your wish list in the comments.
Information as of October 13, 2026.
Sources: Goodai Global’s official announcement; Goodai Global’s brand portfolio; The Korea Economic Daily, October 8, 2026.
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