HeyPOP App Guide: How to Discover Seoul’s Best Pop-Up Stores in 2025

Learn how to use HeyPOP, Korea’s leading location-based pop-up store discovery app. Find trending exhibitions, curated spaces, and exclusive events near you.

What is HeyPOP?

HeyPOP (헤이팝) is South Korea’s premier mobile app for discovering pop-up stores, exhibitions, and curated cultural spaces. Developed by Designpress Co., Ltd., this location-based service helps visitors and locals explore Seoul’s vibrant pop-up culture with expertly curated recommendations.

Whether you’re a tourist exploring Seoul or a local looking for the latest trends, HeyPOP connects you with authentic Korean pop-up experiences that match your interests and schedule.

Key Features of HeyPOP App

1. Location-Based Pop-Up Discovery

HeyPOP uses GPS to show you nearby pop-up stores instantly. The app displays events within walking distance, perfect for spontaneous exploration during your free time in Seoul, Gangnam, Hongdae, or other trendy neighborhoods.

2. Personalized Recommendations

Set your preferences by date, location, and interests. HeyPOP’s algorithm suggests pop-ups tailored to your taste. Save favorites with the ‘like’ feature and plan visits around your schedule.

3. Upcoming Pop-Up Preview

Stay ahead of trends with previews of soon-to-open pop-ups. Get notifications for your favorite brands and discover new experiences before they launch.

4. Expert Curation & Reservations

Every pop-up is vetted by HeyPOP’s media platform team. The app features high-quality venues, design-focused spaces, and cultural events. Book reservations directly through the app for select exhibitions and pop-ups.

How to Use HeyPOP: Step-by-Step Guide

Step 1: Download and Install

• Available on iOS App Store and Google Play Store
• Search for ‘heyPOP’ or ‘헤이팝’
• Free download with no subscription required

Step 2: Set Location Permissions

Grant location access to discover pop-ups near you. This enables the app’s core feature of showing events within your current area, whether you’re in Itaewon, Myeongdong, or Gangnam.

Step 3: Customize Your Preferences

• Select your interests: fashion, art, design, food, K-beauty, or lifestyle
• Choose preferred neighborhoods and dates
• Enable push notifications for new openings

Step 4: Explore Pop-Ups

• Browse curated lists on the main feed
• Filter by ‘Near Me’, ‘Trending’, or ‘Opening Soon’
• Tap any pop-up for details: location, hours, and description
• Save favorites by tapping the heart icon

Step 5: Make Reservations

For events requiring reservations, use HeyPOP’s booking feature. Select your preferred date and time, complete the simple reservation form, and receive instant confirmation.

Tips for Using HeyPOP Effectively

• Check the app weekly for new pop-ups and exhibitions
• Enable notifications to never miss limited-time events
• Use the map view to plan efficient routes between multiple pop-ups
• Read full descriptions for entrance fees and special requirements
• Share interesting finds with friends via the app’s share function

Who Should Use HeyPOP?

• Tourists visiting Seoul who want authentic local experiences
• K-culture enthusiasts interested in Korean brands and design
• Fashion and lifestyle trendsetters seeking unique shopping
• Art and exhibition lovers exploring Seoul’s creative scene
• Anyone with free time looking for spontaneous activities

For Pop-Up Organizers: HeyPOP Business

If you’re hosting a pop-up store or exhibition, HeyPOP offers business accounts. Register your space with a simple email signup and reach thousands of trend-conscious users. The platform is trusted by brands and designers seeking visibility in Seoul’s competitive pop-up market.

Final Thoughts

HeyPOP certainly helps people discover Seoul’s dynamic pop-up culture. With its location-based technology, expert curation, and user-friendly interface, the app has become essential for anyone wanting to experience Korea’s cutting-edge retail and cultural trends.