OSULLOC x LE SSERAFIM Photocard Event & Prices (2026)
The OSULLOC x LE SSERAFIM collaboration has officially landed, and it’s a treat for both matcha lovers and K-pop and Le Sserafim fans.
I stopped by OSULLOC 1979 — the brand’s flagship tea room on the ground floor of AMOREPACIFIC’s headquarters in Yongsan, Seoul — and found the new OSULLOC×LE SSERAFIM collaboration already on display.
The space takes its name from 1979, the year OSULLOC first began cultivating tea fields on Jeju Island, so it made a fitting backdrop: rows of heritage tea tins, soaring ceilings, and now a corner dedicated to the PUREFLOW limited edition.
Seeing the Matcha+ boxes and that glass mug in person, I had to document the whole thing — so here’s a firsthand look at what’s available and exactly how the photocard event works.
OSULLOC is a premium Korean tea brand born on Jeju Island, where it has cultivated green tea on its own organic estates for decades.
A heritage label under the AMOREPACIFIC group, OSULLOC is known for turning Jeju’s volcanic terroir into everything from single-origin teas to matcha and modern tea blends, sold through its signature tea houses and flagship stores across Korea.
That mix of craft and contemporary design is exactly what makes a collaboration like this one feel right at home.
Called PUREFLOW, this limited-edition line pairs OSULLOC’s Jeju green tea with LE SSERAFIM — and it comes loaded with collectibles, including an exclusive photocard event.
Here’s the full breakdown: products, prices, and exactly how to get a LE SSERAFIM photocard.
The promotion runs from May 22 to June 21 at participating OSULLOC stores, in limited quantities.
What is the OSULLOC × LE SSERAFIM ‘PUREFLOW’ collab?
PUREFLOW is a limited-edition line marked “PUREFLOW Limited Edition” on every box, with “Tea from Jeju Island” printed alongside the OSULLOC × LE SSERAFIM lockup.
In short: it’s OSULLOC’s signature Jeju tea, dressed in LE SSERAFIM packaging and bundled with collectible extras.
Matcha+ lineup and prices
The collab matcha comes in three Matcha+ varieties. Each is a powder stick format with 10 sticks per box, all at the same price:
- Matcha+ Probiotics — ₩14,000 (approx. $10)
- Matcha+ Collagen — ₩14,000 (approx. $10)
- Matcha+ Theanine — ₩14,000 (approx. $10)
Here’s the collectible part: every Matcha+ box includes exclusive card stickers — 2 of 5 designs, at random. So even buying the same flavor twice can land you different stickers.
The OSULLOC × LE SSERAFIM glass mug (with photocard)
The most coveted item is the clear glass mug, priced at ₩28,000 (approx. $20).
Best of all, the mug includes one exclusive LE SSERAFIM group photocard — so a single mug purchase already gets you a photocard. It’s a great entry point into the collab.
How the LE SSERAFIM photocard event works
This is the highlight of the promotion. The photocard event rules are simple:
- Spend ₩50,000 (approx. $36) on collab products and receive 1 random photocard (1 of 8 designs).
- It’s cumulative per ₩50,000 — so ₩100,000 spent = 2 photocards.
- Valid for collaboration products only (regular OSULLOC purchases don’t count).
- Giveaways are limited in quantity and may run out depending on the store.
The math is friendly: a mug (₩28,000) plus two matcha boxes (₩28,000) already clears ₩50,000, so a natural bundle lands you a photocard. If you’re chasing all 8 designs, planning your purchases in ₩50,000 increments is the key tip.
OSULLOC collab: quick recap
- Dates: May 22 – June 21
- Matcha+ (3 types): ₩14,000 each · powder, 10 sticks · includes 2 of 5 random card stickers
- Glass mug: ₩28,000 · includes 1 group photocard
- Photocard event: 1 random card (1 of 8) per ₩50,000 on collab items
- Where: Participating OSULLOC stores, while supplies last
Prices and details here are based on the in-store promotion notice, but availability and stock can vary by location — it’s worth checking with your local store before you go. If you love LE SSERAFIM (or just really good matcha), this PUREFLOW collab is one to grab before June 21.
Source: Insta @reputis.mag
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