Tamburins just launched its first-ever hair care line. The Summer Tails Hair Collection introduces three products — Hair Perfume, Hair Oil, and Perfume Scrunchie — combining the brand's signature fragrance DNA with actual hair care benefits.
K-Beauty & Fashion,  Culture & Community

Tamburins Hair Collection: Summer Tails Popup at Haus Nowhere Dosan (2026)

Tamburins just launched its first-ever hair care line. The Summer Tails Hair Collection introduces three products — Hair Perfume, Hair Oil, and Perfume Scrunchie — combining the brand’s signature fragrance DNA with actual hair care benefits.

Aerial view of Tamburins Hair Collection popup at Haus Nowhere Dosan featuring giant golden hair-textured orbs and doll sculptures by Monica Piloni. Text reads "Your hair should smell this good."
Tamburins Hair Collection

To mark the launch, Tamburins has opened a popup at Haus Nowhere Dosan in Seoul, co-created with Brazilian artist Monica Piloni, running from April 10 through May 30, 2026.

What Is the Tamburins Hair Collection?

Two photos showing Monica Piloni's DOLL SERIES — life-sized figures with flowing hair in different colors standing before mirrors, and close-up of braided hair sculptures with colorful scrunchies.
Tamburins Hair Collection

The Tamburins Hair Collection is the brand’s first expansion into hair care — a new category that merges fragrance with functional hair treatment. Until now, Tamburins (under parent company IICOMBINED, alongside Gentle Monster and Nudake) has been known primarily for perfumes, hand creams, and body care. The Hair Collection marks a significant step into what the brand calls “scented hair care” — products designed so that fragrance diffuses naturally with every movement of your hair.

The collection launched on April 10, 2026, with a pre-sale on Kakao Gift on April 9. It’s available at all Tamburins online and offline stores.

The Three Products

Close-up of Tamburins Hair Perfume and Hair Oil bottles displayed on lavender shelves between golden hair orbs. Product descriptions for Hair Perfume (80ml) and Hair Oil (50ml) with 4 available scents listed.
Tamburins Hair Collection

Hair Perfume (80ml)

A fine mist that coats each strand with scent while delivering light moisture and instant smoothing. The formula contains phytantriol, panthenol, and a plant oil blend for hydration, nourishment, and heat damage protection. At 80ml, it’s carry-on friendly — designed to be reapplied throughout the day. Available in four scents: Summer Tails, Chamo, Evening Glow, and White Darjeeling. Priced at ₩48,000.

Hair Oil (50ml)

A lightweight, fast-absorbing oil with a silky finish and zero grease. Works on both wet and dry hair. It shares the same care complex — phytantriol, panthenol, and plant oils — and comes in the same four scents. The texture is notably light compared to most hair oils, absorbing quickly without weighing hair down. Priced at ₩38,000.

Perfume Scrunchie

A silk hair accessory infused with the Summer Tails scent. Available in 21 different designs — from classic satin to textured fabrics in a full spectrum of colors. Each scrunchie is scented, so fragrance transfers to your hair as you wear it. Available in Summer Tails scent only.

Summer Tails: The New Scent

Summer Tails scent breakdown — editorial typography showing the scent architecture: Geranium and Anise (top), Lily of the Valley and Green Leaves (heart), Cedarwood and Patchouli (base). Faint mannequin head in background.
Tamburins Hair Collection

Summer Tails is the new fragrance launched alongside the Hair Collection. It captures the feeling of late summer — warm air carrying the last traces of green through sunlit leaves.

Scent architecture:

  • Top notes: Geranium, Anise — a gentle sweetness with a subtle spicy edge
  • Heart notes: Lily of the Valley, Green Leaves — fresh and bright, the core of the scent
  • Base notes: Cedarwood, Patchouli — woody warmth that settles into a calm, clean dry-down

Beyond the Hair Collection, Summer Tails is also available as a Perfume (50ml, ₩159,000) and Perfume (11ml, ₩43,000).

Wall display of all 21 Perfume Scrunchie designs in various colors and fabrics, alongside a mannequin head with blonde hair adorned with colorful scrunchies.
Tamburins Hair Collection

To celebrate the launch, Tamburins has transformed the entire first floor of Haus Nowhere Dosan — the IICOMBINED flagship building in Apgujeong — into an immersive popup space. The installation runs from April 10 to May 30, 2026.

Inside, you’ll find the full Hair Collection lineup, all four scents for testing, and the complete range of 21 Perfume Scrunchie designs displayed on the wall. The space also features Tamburins’ first-ever scent testing tool designed specifically for hair products — letting you experience how each fragrance unfolds on hair rather than on paper strips.

A Perfumed Hair Salon Photo Booth lets you choose from three hairstyle concepts, then generates a magazine-style sticker photo with your chosen look applied. You can also download the image via QR code.

Monica Piloni × Tamburins

The popup was co-created with Monica Piloni, a Brazilian artist known for her unsettling, hyperrealistic figurative sculptures. Her DOLL SERIES fills the Haus Nowhere Dosan space with oversized orbs covered in realistic hair textures, life-sized doll figures with flowing hair in various colors, and braided sculptures adorned with scrunchies.

The sculptures sit alongside product displays — blurring the line between retail and gallery. Giant golden hair-textured spheres serve as product pedestals, while standing doll figures with ponytails and braids mirror the hairstyle motifs of the collection.

The collaboration reinforces Tamburins’ approach to product launches: every new category arrives with a full sensory narrative, not just a shelf display.

Popup Benefits & Promotions

Tamburins branded combs, key combs, and limited-edition shopping bags displayed on mint-tiled shelves. Storefront view with campaign poster. Popup benefits listed.
Tamburins Hair Collection
  • All popup buyers: Receive a limited-edition Hair Collection shopping bag (exclusive to the popup)
  • ₩85,000+ purchase (must include at least one Hair Collection or Summer Tails product): Receive a free Key Comb — a Tamburins-branded miniature comb designed as a keychain accessory

The popup also stocks exclusive items like branded combs in wood, tortoiseshell, and black finishes, visible on the mint-tiled display shelves inside.

How to Visit

Closing slide with visit information — Haus Nowhere Dosan 1F, Apr 10 – May 30, 2026. Faint doll figures in background. Follow @reputis.mag CTA.
Tamburins Hair Collection
LocationHaus Nowhere Dosan, 1F
AddressApgujeong-ro 46-gil 50, Gangnam-gu, Seoul
DatesApril 10 – May 30, 2026
EntryFree
Onlinetamburins.com
Instagram@tamburinsofficial

The popup is on the first floor of Haus Nowhere Dosan — the same building that houses Gentle Monster, Nudake, and other IICOMBINED brands. No reservation needed.

Frequently Asked Questions

What is the Tamburins Hair Collection?

It’s Tamburins’ first hair care line, featuring three products — Hair Perfume (80ml), Hair Oil (50ml), and Perfume Scrunchie (21 designs). Each combines fragrance with hair care ingredients like phytantriol and panthenol.

What does Summer Tails smell like?

Summer Tails opens with geranium and anise, moves into lily of the valley and green leaves at the heart, and settles into cedarwood and patchouli at the base. It evokes the feeling of late summer air — warm, green, and slightly woody.

How many scents are available?

The Hair Perfume and Hair Oil come in four scents: Summer Tails, Chamo, Evening Glow, and White Darjeeling. The Perfume Scrunchie is available in Summer Tails only.

Where is the Tamburins Hair Collection popup?

Haus Nowhere Dosan, 1st floor — Apgujeong-ro 46-gil 50, Gangnam-gu, Seoul. Open April 10 to May 30, 2026. Free entry, no reservation needed.

Who is Monica Piloni?

Monica Piloni is a Brazilian artist known for hyperrealistic figurative sculptures. She collaborated with Tamburins to create the DOLL SERIES installation inside the popup, featuring oversized hair-textured orbs and life-sized doll figures.

Is the Hair Perfume carry-on friendly?

Yes. At 80ml, it falls under the 100ml liquid limit for carry-on luggage.

Can I buy the Hair Collection online?

Yes. All products are available on the official Tamburins website (tamburins.com) and at all Tamburins offline stores.


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