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Which Brands Are Winning the War in Korean Coffee Market | 5 Switches to Watch
Korea has over 100,000 coffee shops. The market is splitting into two extremes — and the brands stuck in the middle are the ones struggling. Here's who's winning, how they're doing it, and what it means if you're looking at Korean coffee market.
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2026 Emmanuel Macron Visits Korea: A New Cultural Alliance Is Born
On April 2, 2026, Emmanuel Macron Visits Korea. He stepped off his plane at Seoul Air Base and into a week that would rewrite 140 years of Franco-Korean relations. It was his first visit to Korea since taking office in 2017, and the first French presidential state visit in 11 years.
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Haus Nowhere Seoul: 1 to 5th Floor – What It Actually Looks Like Inside
Haus Nowhere Seoul isn't a store you walk into — it's a building you experience. Opened in September 2025 in Seongsu-dong, it's Gentle Monster's largest concept space to date: a brutalist concrete structure rising over the neighborhood, housing every brand under parent company IICOMBINED.
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National Museum of Korea Is Now the World’s 3rd Most Visited Museum – And It’s Still Free (2026)
The National Museum of Korea just ranked #3 worldwide — 6.5M visitors in 2025, beating the British Museum and the Met. Still free. Here's what to see and how to visit.
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Cosmetics e-Labels? South Korea to Become the 1st Country to Legislate
South Korea to Become the First Country to Legislate Cosmetics e-Labels — Here's What You Need to Know. Korea's FDA equivalent is pushing to replace tiny print on cosmetic packaging with QR codes. The bill heads to parliament in June 2026.
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Bored and Hungry Seoul : World’s 1st NFT Burger Joint in Seongsu-dong
Bored and Hungry Seoul in Seongsu-dong — the world's first BAYC-themed burger restaurant. Full guide with menu, prices, hours, and what to expect.
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Haus Nowhere Seoul: The Ultimate Guide to Seongsu’s 14-Story Future of Retail (2026)
Haus Nowhere Seoul is not a store. It's a 14-story vertical universe where eyewear, fragrance, dessert, headwear, and tableware collide inside a brutalist concrete tower that feels more like a film set than a shopping destination. Five brands. One building. Free entry. Open daily.
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NVIDIA × L’Oréal: How GPUs Are Entering the Beauty Lab at GTC 2026
On March 17, 2026, at NVIDIA's annual GPU Technology Conference (GTC) in San Jose, California, the world's largest beauty company made a move that caught the tech and investment worlds off guard. L'Oréal announced the expansion of its AI partnership with NVIDIA, integrating the chipmaker's molecular simulation platform directly into its R&D operations.
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2026 AI Makeup at a Korean Convenience Store
Korean convenience stores have always been a step ahead — hot meals, phone charging, delivery pickup, even laundry. But now CU, one of Korea's largest chains, is adding something new to the list: customized AI makeup On March 26, 2026, CU officially launched its "Makeup Palette Maker" — an AI-powered kiosk that diagnoses your personal color and creates a custom eyeshadow palette on the spot. It's the first service of its kind in Korea's convenience store industry. We visited one of the launch locations in Seoul to see how it works.
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2026 K-Beauty Exhibition in Paris Everyone’s Talking About
The Musée national des arts asiatiques – Guimet in Paris is hosting K-Beauty exhibition "K-Beauty. Korean Beauty, Story of a Phenomenon" from March 18 to July 6, 2026. The exhibition explores nearly 300 years of Korean beauty culture, from the late Joseon dynasty to the global K-Beauty wave we know today. It's not a trade show or a pop-up. It's a full-scale museum exhibition — with paintings, photographs, traditional cosmetics, hanbok, and beauty accessories drawn from major Korean and international collections.
